Market research analysts predict that the photo merchandising market in the US will grow during the next few years generating an approximate revenue of $9.2 billion by 2022 * offering a huge growth opportunity for PSPs. For print service providers who are willing to take a chance in a new market, here are a few ideas to consider or share with your customers:
- Target a niche market - PSPs should look beyond their traditional customer base and adopt a business-to-consumer approach. Find a niche to focus on and build a product portfolio. For example, focus on schools and school events—providing photobooks, invitations, canvas wraps, etc.
- Find partners - Find other professionals who can offer an inroad into a new market such as partnering with the local Visitor Center and offering photo cards, posters and banners of local sites or wedding photographers who could offer clients digitally printed fine art and photo gifts.
- Be creative - Use different printing techniques to add additional interest such as foil stamping, embossing or die-cutting.
- Develop a web2print site - Develop a web-to-print site that allows customers to order personalized gifts and items from their own photos on demand.
With the wide range of Kodak wide-format print media, PSPs are positioned to capitalize on these new opportunities. Now with free shipping.
- KODAK PROFESSIONAL Inkjet Photo Paper, Lustre / 255g
- KODAK PROFESSIONAL Inkjet Smooth Fine Art Paper / 315g
- KODAK PROFESSIONAL Inkjet Artist Canvas, Matte Finish / 378g
- KODAK Photo Tex Repositionable Fabric / 6 mil
- KODAK Water-Resistant Scrim Banner / 16 mil
- KODAK Water-Resistant Removable Vinyl / 6 mil
London-based photographer, Mark Sherratt, was moved by heartbreaking news stories of the humanitarian crisis of displaced migrants fleeing war and genocide in their home countries. In response, Mark started the organization Prints for Refugees, a project selling art prints donated by photographers to support the work of Doctors of the World in their efforts to provide medical care to vulnerable refugees.
“The overwhelming response to the project has been amazing,” says Mark, “and has restored my faith in humanity. The organization has sold over £20,000 worth of prints from photographers from around the world with all the money going directly to Doctors of the World.”
Mark’s interest in people and making a positive contribution to the world is evident in his work. “One of the things I love most about photography,” he says, “is that having that camera in hand allows me access to places I wouldn’t normally be allowed to go and allows me to meet interesting people I wouldn’t normally meet.”
Mark likes to work with natural light, real expression, and interesting people in beautiful or unusual settings. He likes printing on thicker textured fine art paper for both his commercial and personal work including KODAK PROFESSIONAL Inkjet Textured Fine Art Paper / 315g. “The quality of KODAK PROFESSIONAL Inkjet Textured Fine Art Paper / 315g is second to none,” Mark says, “I like the warm tone of the paper that works well with the images of people and the texture adds a wonderful visceral feel.” Some of Mark’s clients include Gap, Buxton Water, Trevor Sorbie, Post Office, Action for Children, Amnesty International, The National Trust, Virgin, Honda, and Monocle Magazine. Check out his work at www.marksherratt.com.
If you want to help Mark in his charitable efforts go to www.printsforrefugees.com.
Kodak’s line of KODAK PROFESSIONAL Inkjet Photo Paper and KODAK PROFESSIONAL Inkjet Fine Art Paper are favorites of photographers of all kinds because of the high-quality, wider color gamut and improved ink technology.
For questions or assistance, contact your Wide-format Media Specialist at 888-893-4668 or email at info@KodakWFMedia.com.