Blog posts of '2023' 'July'

Tuesday, July 18, 2023
5 Factors to Consider When Choosing the Right Photo Paper

With so many inkjet photo paper brands and choices, knowing which type of paper to offer your customers and in what price range can be tricky. 

Five factors to consider when choosing the right paper:

  1. Coating helps ink stay on the paper by controlling how it is absorbed. 
  2. Color gamut relates to the range of colors a specific paper can reproduce from its source image.
  3. D-Max describes the maximum black tone your choice of photo paper can recreate. Typically matte papers cannot hold the same levels of black as glossy papers.
  4. Archival properties mean the print is designed to last long without fading or yellowing.
  5. Instant-dry capability a microporous coating allows prints to dry instantly.

To provide the right paper for the right application and keep them coming back for more, KODAK offers wide-format printing materials to fit every need of the professional photographer or print service provider.

These are just a few of the many photographic paper choices available to fill the varying needs of your customers. For more information or to order, visit or call us at 888-893-4668, or email us at