According to Rise Above Research, * photo and fine art printing remain popular among all age groups, with the 25-35-year age group being the highest percentage. The growth in the number of photos taken every day is staggering, making it a great time to be in the digital imaging market.
Some trends to be aware of in 2023:
- E-Commerce- A key factor for growth is the increasing e-commerce sector. A multitude of online shops dedicated to photo and fine art printing have popped up in the marketplace. Demand for personalized gifts and decorative products is booming and is estimated to grow by 8.3% CAGR. *
- AI-based photo software- This cutting-edge technology uses artificial intelligence to detect the subject or background in an image and, with a click, enhance it, remove it, or apply corrective photo effects. AI photo software edits the photo without manual retouching, saving time, cost, and labor.
- Mobile sales- The number of print consumers placing orders via mobile is steadily increasing, and the use of responsive web design (RWD) facilitates optimizing a website for mobile use. If you haven’t already, 2023 is the year to make your website mobile friendly.
- Substrate versatility- Versatile print media products help expand print operations into emerging markets like home décor, packaging, advertising, and event graphics.
KODAK Wide-format Media continues to adapt to changes in the market and provides quality, versatile products for photo prints, canvas art, cards, banners, and more. Stay on top of market trends and offer your customers state-of-the-art KODAK Wide-format Media designed to fit your customer’s changing needs.